http://www.employeeretentionblog.com/employee-motivation/become-a-company-of-giants Employee Retention and Motivation Sun, 05 Feb 2012 09:15:29 +0000 http://wordpress.org/?v=2.5.1 http://www.employeeretentionblog.com/employee-motivation/become-a-company-of-giants#comment-70 Ken Banks Fri, 18 Sep 2009 20:29:44 +0000 http://www.employeeretentionblog.com/?p=22#comment-70 Terri: You are right about some things being true today just as they were many years ago. In the marketing world, we often say "It's the customer, stupid." because we often forget that our business originated with an idea to create and satisfy a customer. Yet, we tend to get off track. The problems at the automakers is the result of worrying more about unions and dealers than about the customers who buy the cars. Peter DRucker once said that the two basic (and only these two) functions of an enterprise are "innovation and marketing" and that all the rest are just expenses. These two functions are built around people including those inside the organization. if we don't market our company to our employees, how do we expect them to stay enthused about working here. if we don't innovate, our employees will get bored and lose interest. And if that happens, we lose customers! Terri: You are right about some things being true today just as they were many years ago. In the marketing world, we often say “It’s the customer, stupid.” because we often forget that our business originated with an idea to create and satisfy a customer. Yet, we tend to get off track. The problems at the automakers is the result of worrying more about unions and dealers than about the customers who buy the cars. Peter DRucker once said that the two basic (and only these two) functions of an enterprise are “innovation and marketing” and that all the rest are just expenses. These two functions are built around people including those inside the organization. if we don’t market our company to our employees, how do we expect them to stay enthused about working here. if we don’t innovate, our employees will get bored and lose interest. And if that happens, we lose customers!

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